The Joy of Networking

Getting positive results through Networking by:

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• Overcoming networking fears through knowledge and confident mindset.

• Knowing the difference between online networking groups and attending networking meetings.

• Introducing yourself, your business and services in easy to understand and informative format.

• Participating, attending, and hosting special events.

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Maximize Your Clientele

Building a strong, trusting and creditable relationship with your clients is the key element to your salon’s or spa’s success to continually grow and maintain your client base. Achieve this by:

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• Listening and focusing on your clients’ unique challenges and meeting their needs.

• Cross promoting results-driven services and products.

• Giving (ECS) Exceptional Customer Service that will ensure new and repeat business.
   personalities.

• Keeping a professional, confident, and positive attitude with all types of client

• Client memberships.

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Increase Your Paycheck Without Raising Prices

Give yourself a “raise” by up-selling products and services; not by raising prices. Focus on your clients’ needs, services you are offering, and retail you are recommending by:

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• Effectively layering your services, retail, and up-selling, while working within your current treatment menu.

• Educating your clients about home care and products needed.

• Educating yourself and your staff with a thorough and complete training on services and products, and retail.

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Getting The Most Profit From Your Treatments
Are you performing outstanding treatments, customer service, and knowledgeable retail or are

you giving cookie cutter treatments, lukewarm customer service, and not retailing at all? Create unique and results-driven services with the tools you are currently working with by:

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• Effectively utilizing your products, equipment, and services.

• Building your online and in-house portfolio: makeup, waxing eyebrows, chemical peels,

• eyelash and brow tint, lash lift, etc.

• Learning massage techniques for acne, dry and oily skin.

• Upselling & layering services.

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Maximize Product Potential
Stop cutting corners, increasing your overhead, and having products collect dust on your shelves.
Eliminate waste while increasing your income through your products and services by:

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• Knowing your products and their ingredients, thoroughly and completely. Key component to building trust and credit-ability.

• Utilizing and maximizing your products to their fullest potential.

• Focusing on your services and retail for home use.